Building-Product Company Programs
Bridging the gap between building-product companies and design professionals
40 years of connecting companies with architects, specifiers, and engineers through accredited education and targeted one-on-one presentations.
A Note From Our Founder
“Let’s embark on a partnership to further your connections within the design professional community.”
Ron Blank, CDT, CSI President and Owner, Ron Blank & Associates, Inc.
Ron founded RBA to bridge the gap between building-product manufacturer representatives, specification writers, and the professionals who make project decisions — beginning with the Architectural Specification Program, established in 1985 and still the cornerstone of the firm’s marketing services today.
What Manufacturers Need
Exposure to the right audience, tangible leads, and real specification opportunities in front of the architects, engineers, and specifiers who choose products.
What Design Professionals Need
Continuing education hours and credible, vetted product information they can trust when they sit down to write a spec.
Where RBA Sits
Three pillars — Building Product Presentations, Continuing Education, and the Resource Hub — connect both sides of the table.
Signature Services
Four Ways We Get You Specified
Building Product Presentations
One-on-one online meetings that put your products directly in front of design professionals.
Continuing Education Courses
Accredited courses developed, hosted, reported, managed, and marketed on your behalf.
Sustainability Documentation
HPDs, Declare Labels, and LEED/WELL documentation prepared through Elixir Environmental.
Specification Consulting
3-Part CSI guide specs, BIM objects, and product-search resources for your team.
CE Course Formats, Explained
Diversify your audience reach across multiple delivery formats — every course generates leads, develops relationships, and enhances brand awareness.
Online Course
Asynchronous, hosted on Ronblank.com and Greence.com.
Podcast Course
Asynchronous audio-format learning, same hosting.
National Webinar
A dedicated one-hour block reaching a nationwide audience.
Multi-Session Regional Web-Series
Virtual half-day events with a curated group of sponsors.
Classroom Event
Full-day in-person events with a curated sponsor group.
Lunch & Learn
Your own in-person or virtual session, listed and managed by RBA.
How We Help
Choose a Program
Three pathways to help building-product companies get specified by design professionals.
Accredited Credit Types We Support
Part of the Ron Blank & Associates family of sites
What Companies Say
Proven ROI for building-product companies
Partnering with the people at RBA has been a very pleasant and productive experience — well worth the investment. Our team of presenters has learned a lot, and with it gained access to the top architectural firms in the US.
Over the years we have seen tremendous value and success in our partnership with RBA and look to Ron and his team as an extension of our architectural services and continuing education. We highly recommend any building manufacturer or design professional to seek out the RBA team.
The ability to reach many architectural firms throughout the US with the small staff we have could not be done without the partnership of Ron Blank & Associates, nor at these reasonable expenses. We have generated many valuable contacts through the online presentation features available to architects.
You have helped us become the leader and the “go-to” manufacturer in the architectural community for our product category. On your site we are experiencing double or triple the level of activity per course compared to other providers.
As you assured me, we have received far greater value with RBA hosting our CE class. In two months on your site we received nearly 90% of the course completions we’d gotten over an entire prior year with another provider.
I can’t place an event where I’ve ever received this amount of valuable information from so many perspectives. This is 5-star stuff. Well done.
Beyond the Core Programs
More Ways We Support Companies
RBA offers additional resources and services to complement your core program.
Resource Library
Sustainability documentation, guides, and reference materials produced by RBA to support design-professional conversations.
Content Development
From course scripts to marketing one-pagers, RBA supports companies who need help structuring their product story for the AEC audience.
Sustainability Focus
With GBCI accreditation and a track record in LEED and WELL content, RBA is a natural partner for companies with sustainable product lines.
Ready to get specified?
Tell us about your product and goals. We'll match you with the right program.